Wise consumers are not a stranger when it comes to trades in matters of the branded versus the generic. The very labels attributed to themselves speak for itself. In fact, the same logic can be seen on most things merchandise in general. While medications have such a thing as the “branded” and the “generic”; computers…

How much should a new car cost? More importantly, if you were a product manager in India where many people don’t make very much money, what would you price a new car at in order to create a product that just about anyone could afford? The product managers at Tata Motors though that they had…